Anacin Classic TV Commercial


We had a lot of Headaches in the 50's & 60's

Anacin is one of the earliest and best examples of a concerted television marketing campaign, created for them in the late 1950s by Rosser Reeves of the Ted Bates ad agency. Many people remember the commercials advertising "tension producing" situations, and the "hammers in the head" advertisement with the slogan "Tension. Pressure. Pain."

An Anacin advertisement in 1962 featured a mother trying to assist her grown daughter with various chores, such as preparing a meal. "Don't you think it needs a little salt?", the mother would say, only to have her nerve-racked daughter shout, "Mother, please, I'd rather do it myself!" As the mother wilted, the daughter would emote and rub her head, with her inner voice saying, "Control yourself! Sure, you've got a headache, you're tense, irritable, but don't take it out on her!" Another commercial had a wife greeting her husband as he pulled into their driveway in his car; the husband responded by yelling "Helen, can't you keep Billy's bike out of the driveway?!?" These advertisement scenarios became popular and were parodied a number of times, including in the Allan Sherman song "Headaches", the 1966 film The Silencers and the 1980 film Airplane.